国贸实务是一门具有涉外活动特点、实践性很强的综合性应用学科,是涉外经济类专业的一门专业基础课程。本书针对高职高专类院校人才培养特色和学生学习就业特点而编写,相对于其他同类教材,在编写上更注重实操性,突出一个外贸业务员从入门到成长的全过程。教材内容完全基于进出口业务流程来编排,以一个外贸业务员的视觉来展开相关知识点。全书从熟悉商品、了解国际市场、选择境外客户开始,到出口报价、交易磋商以及合同履行全过程,共分为十二章。
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