0 of 0 copies available
Wait time: Not available
Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences.
Steven Levy, the chief technology correspondent for Newsweek magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues — technical, legal, social, and musical — that the iPod raises.
Borrowing one of the definitive qualities of the iPod itself, The Perfect Thing shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age — and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.
-
Creators
-
Publisher
-
Release date
October 24, 2006 -
Formats
-
Kindle Book
-
OverDrive Read
- ISBN: 9780743293914
-
EPUB ebook
- ISBN: 9780743293914
- File size: 412 KB
-
-
Languages
- English
-
Reviews
-
September 4, 2006
For the iPod's fifth anniversary, Newsweek
technology writer and longtime Apple Computer enthusiast Levy (Insanely Great
) offers a brightly written paean to "the most familiar, and certainly the most desirable, new object of the twenty-first century." Combining upbeat reportage about the device's origins and development with higher-minded ruminations about its place at "the center of just about every controversy in the digital age," he explores how the iPod "set the technology world, the business world, and especially the music industry on its head." Levy discusses its place in the "movement of portable cocooning" begun by the Sony Walkman, exploring how the ubiquitous white buds are affecting social connections. The book's in-no-particular-sequence chapters—intended to evoke the iPod's shuffle function—don't build much momentum, and there's more about Apple CEO Steve Jobs and his leaps over design and technical hurdles than the average user may need to know. But Levy's zeal and insider anecdotes ("I once found myself in a heated discussion with Bill Gates about the nature of cool") carry things along. Apple fans and iPod owners will enjoy Levy's exploration—and will probably forgive his gushing about the iPod's "universally celebrated, endlessly pleasing, devilishly functional, drop-dead gorgeous design." -
October 1, 2006
In this story of a techno phenomenon and the culture surrounding it, Levy (chief technology correspondent, "Newsweek"; "Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything") explores the rise of the iPod to its current most favored object status. No stranger to the Apple Computer, he draws on interviews with Steve Jobs and other Apple staffers to provide insight into the development of the tiny contraption that has upended both the music industry and the way we think about music. He reports on the process by which the iPods iconic design came to exist, defends the culture of detachment resulting from iPod listening in public places, and marvels at the manner in which Jobs was able to do the unthinkable, convincing all of the major record labels to allow distribution of their content via the iTunes Music Store. A clever feature is that the books chapters are shuffled, so that one persons copy of the book will have chapters ordered completely differently from anothers. This timely and well-narrated, if somewhat uncritical, look at a revolutionary gadget is likely to benefit from iPods overwhelming commercial success. Recommended for public libraries."Elizabeth L. Winter, Georgia Inst. of Technology Lib. & Information Ctr., Atlanta "Copyright 2006 Library Journal, LLC Used with permission.
-