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Title details for Why We Buy by Paco Underhill - Wait list

Why We Buy

by Paco Underhill
ebook
Read a sample Read a sample
Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Expand title description text
Publisher: Simon & Schuster

Kindle Book

  • ISBN: 9781416561743
  • Release date: December 30, 2008

OverDrive Read

  • ISBN: 9781416561743
  • Release date: December 30, 2008

EPUB ebook

  • ISBN: 9781416561743
  • File size: 458 KB
  • Release date: December 30, 2008
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Sociology Nonfiction

Languages

English

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
This enlightening edition includes new information on:

-The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

-A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones.
Expand title description text
Business Sociology Nonfiction